Artificial intelligence, voice and video search, social networks … every year, SEO seems on the verge of going bankrupt. To be replaced with better and more advanced alternatives that promise to outperform an industry with more than 25 years of history. So is SEO going to die in 2022? The answer is once again no. […]
Accessibility is important. And making sure your website is accessible to everyone shouldn’t be a minor matter. This plays a big role in the usability of your website and that’s why Google is also placing a stronger focus on the accessibility of your content. Fortunately, awareness is growing, and platforms like WordPress offer many ways […]
As new dimensions of the search experience open up for users, this also increases the competition between companies and advertisers for the visibility of the search. How will you win the graces of MUM? 30 second summary: Google’s update to the Unified Multitasking Model (MUM), released in June 2021, aims to provide search […]
There is a lot, a lot of content. This makes it more difficult to grab and hold your audience’s attention. So, make sure the content on your pages and blog posts is new, fresh, and most importantly – original! When you add content to your website, it must add value and stand out from everything […]
If your online business is doing well in your country, you should consider expanding into international markets. However, to be successful in new markets, additional investments in SEO are required. You better think international SEO, or multilingual SEO, if you want to make sure your website is found and used well in other countries! Here […]
Google just updated its search algorithm, making it the perfect opportunity to improve your website’s page ranking with these tips from Core Web Vitals. Google’s latest big update to its search algorithm focuses heavily on user experience through a new set of ranking factor metrics called Core Web Vitals. Initial results from Core Web […]
First and foremost, it’s important to realize that social media doesn’t directly improve search rankings. There are many mixed messages on the subject, despite many studies and claims. Google itself has sent mixed signals – Matt Cutts, who was then head of Google’s web spam team, posted a video in 2010 claiming, “Yes, I […]
A stitch in time saves nine and more when it comes to the death of cookies, search engine marketing, and SEO If you spend enough time in digital marketing and even focus on just one area, you will eventually get wind of the intersection between SEO, paid media, web design and link building. . […]
Last year, Google announced the release of a core algorithm update for May 2021. Through several internal and external studies, Google has found that users prefer (and are more likely to convert) websites that have a great page experience. With this update, Google will increase the importance of page experience metrics, also known as Google […]
SEO is complex and constantly evolving. Master these 15 aspects of SEO to be successful and develop your industry expertise. SEO has become an indispensable channel in the digital marketing mix for brands and companies and is constantly evolving. Trying to stay one step ahead can be overwhelming, especially for those learning SEO or adding […]
