There is a lot, a lot of content. This makes it more difficult to grab and hold your audience’s attention. So, make sure the content on your pages and blog posts is new, fresh, and most importantly – original! When you add content to your website, it must add value and stand out from everything that already exists on the internet. In this article, we’ll walk you through how to create original content and give you some examples that you can use for inspiration.
Google loves originality
To understand why original content is important for SEO, just look at Google’s mission. The first axis of its mission is: “Our corporate mission is to organize information in the world and make it universally accessible and useful. In short, Google wants to give its users the information they are looking for, the information they need. they are beautiful. If you want to dig into how it works, be sure to check out our article on what Google does.
So if you want Google to rank your content, you have to write something accessible and useful for your audience. This means that your information must be easily accessible and complement all other information on the Internet (on a specific topic). This means that you must write something original that does not appear in other blogs, articles or websites.
What is original content?
It is important to note that original content does not have to be new content. Of course, if the story you are telling is completely new, it is automatically original. However, what counts as original content is that it expresses your (technical) opinion on a particular topic. Your opinion on a story could be what makes your content unique and original. The original content can even be a preview of (older) information. Maybe you can structure the information you have, if you haven’t already.
The main thing to keep in mind is that you want to post valuable information. Whether you add a new perspective to existing information or tell a new story. If your content is unique and shows your expertise on a topic, you are on the right track. You want to make sure that you are not “just” writing content, but that you are actually publishing resources for your audience.
Think about your audience
It is important to note that original content does not have to be new content. Of course, if the story you are telling is new, it is automatically original. However, original content is considered your (technical) opinion on a particular topic. Your opinion on a story could make your content unique and original. The original content can even be a preview of (older) information. Perhaps, if you haven’t already, you can structure the information you have.
The most important thing to keep in mind is that you want to post valuable information. Whether you are adding a new perspective to existing information or telling a new story. If your content is unique and shows your expertise on a topic, you are on the right track. You want to make sure that you are not “just” writing content, but are actually publishing resources for your audience.
Keyword research always comes first
While having an original point of view is a key part of writing quality, SEO-friendly content, any SEO strategy must start with proper keyword research. If you want to rank and drive more traffic to your website, you need to focus your SEO efforts on the search terms that people are searching for. You may have an idea of the needs of your target audience, but what words do they use when searching online? What questions do you have? There are keyword research tools that you can use to better understand this.
If you do your keyword research correctly, you will end up with a long list of search terms that you want to be found for. This list can serve as a guide for creating your content. By writing content around these keywords, you improve your chances of showing up when someone searches for them. However, keep in mind that a keyword is not always a problem. You need to make sure you have an original idea for your blog post where the specific keyword is featured prominently.
Be original to get noticed
Once you have an idea of the keywords that are attracting people to your website, it’s time to write something original around that specific keyword. However, it can be tempting to write something similar to what others have already written. It can even happen without you realizing it.
Let’s say you’ve done keyword research and you want to rank for a specific keyword like “healthy breakfast” or “where can I get organic seeds.” They likely have a lot to say about your keyword topics. But before you put your digital pen on paper, it’s a good idea to do a little research to see what content is already there. You don’t want to risk repeating the same story that’s been told more than ten times.
Before we start creating new content, let’s go to valentin.app in Yoast and insert the keyword we are focusing on right now. This website allows you to display localized search results for that keyword. This gives you an idea of what already exists. Of course, you don’t have to read anything, but it can help you determine your own opinion on the topic and whether your article idea sounds like a good addition to that results page.
Stay original or look for those clicks
The risk of watching the contest is that it will give you ideas on what to write on the subject. It’s not that bad, but you should keep in mind that your content must be original. Why would Google show your page when something similar already exists? It’s great to be inspired by what others write, but be sure to write from your own experience and your own unique perspective. You don’t want to be one of the many and you definitely shouldn’t just focus on getting those clicks. A click bait headline can be engaging, but stick with the story your content tells and the information people find on that page.
Examples of great original content
Writing original blog posts is a great way to drive traffic to your website. When you focus on the right terms, original content can be a real asset to your rankings and your business. Also, it is a great way to show your audience that you are an expert in your specific niche and therefore can be trusted.
Treehugger.com is a great example of an original content blog. A blog that, in his own words, “offers advice, clarity and inspiration to green and environmentally conscious newbies.” With over 100 authors, they can publish a ton (!) Of original expert content that suits your brand.